The software-defined vehicle era isn’t coming; it’s already here. But this shift is creating a systemic crisis for established OEMs, who are struggling to manage over 100 million lines of legacy code, rising recall risks, and immense pressure to prove safety and compliance. Cars are now built around evolving software platforms that deliver continuous updates, new features, and connected experiences. This shift is changing how vehicles are designed, developed, and supported — and it’s changing business models just as fast as it’s changing code.

Join the next Visionary Voices of Tech webinar as we bring an expert panel together from Harman, Elektrobit, TRATON, and SDV Coffee Talk, discussing how they’re navigating the realities of the SDV era and turning constant change into long-term advantage.

We’ll discuss:

• How the development of vehicle electronics is evolving in the software-defined vehicle era, from architecture to deployment.
• The challenges and opportunities of continuously updated, connected, and high-performance vehicles.
• Strategies for building in-house software expertise, leveraging simulation and cloud technologies, and collaborating with partners across the SDV ecosystem.
• Approaches to designing advanced in-car experiences that enhance usability and safety without adding complexity for drivers.

Panelists:

• Miao Luo, Director, Technology Strategy Process, Qt Group
• Roman Leykin, Senior Manager, Automotive HMI Engineering, Harman
• Dane Žakula, HMI Visual Designer, MAN Truck & Bus, TRATON SE
• Huzaifa Saadat, Senior Product Manager, Elektrobit
• Dr. Fatih Tekin, Founder of the SDV Coffee Talk