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January 23, 2023 by Laura Grant | Comments
How are critical product-related decisions made at your company? Whilst other areas of business may rely on years of experience, generic data gathered on the way, or even competitor analysis, digging deeper into how your products or digital solutions perform is required in order to optimize the product development lifecycle. Without an understanding of user flows, customer pain points, or the elements going unused, the product development lifecycle can't be fully optimised, leading to wasted time and resources. Sure, you can always conduct endless feedback loops and research surveys, or even interview your customers to understand how they feel about your products, but the results may not be providing you with an unbiased view – not to mention the time it takes to commit to overseeing qualitative research.
So, what's the alternative? Glad you asked! Recognising the importance of usage data, we’ll soon be launching our product analytics solution, Qt Insight. Qt Insight tracks how your products are used, identifies bugs, pain points, and disused elements, allowing you to take the guesswork out of your product development.
Here are 5 key ways a product analytics solution, such as Qt Insight, can make a difference to how business decisions are made at your company.
To sum it up, product analytics is a powerful solution that can help businesses gain valuable insights into customer behavior, improve their products, and save money.
📈 Interested in trying Qt Insight ahead of its official launch?
📈 Join our beta program & see the benefits of product analytics for yourself!
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