The non-zero-sum approach to HMI UX/UI development with Patrick Thurman | #QtWS23

Abstract: As the whole industry is ripe for adapting a software-defined vehicle strategy (SDV), some of the vehicle manufacturers have already taken a holistic approach to cockpit HMIs. They understood the importance of creating a discipline cross functions that complements instead of working against. Through the lens of several case studies in this talk, we will examine in greater detail about how they created a non-zero-sum approach to maximize the HMI productivity

About the Speaker: Patrick Thurman is a product and marketing professional working as a Product Manager for Qt. With his background in product, technology, and visuals he is able to approach many of the common pitfalls of modern product development with a wider and more holistic viewpoint.