Here's a question for the reader - how do you conduct UI/UX research?
UI/UX research is an essential activity conducted to enhance the UI (User Interface) and UX (User Experience) of a product. It is usually carried out to understand the needs, expectations, and behavior of users.
There are various research methods involved, such as conducting user interviews to directly gather their opinions and feedback, collecting feedback through surveys from a large number of users, and observing users while they perform specific tasks in usability tests. Analytics tools like Google Analytics have also been used recently in web applications to collect data on how users interact with the application, which is then utilized to improve the UI/UX of the product.
In recent years, the importance of GUI (Graphical User Interface) has been increasing in various industries and product fields. With the widespread use of smartphones, users have become accustomed to rich and high-quality GUIs in mobile apps. This applies not only to smartphones but also to embedded devices. GUIs play a crucial role in determining the fate of a product's UI/UX.
As a result, improving GUIs has become an urgent matter. However, traditional methods such as user interviews have limitations, as they can be time-consuming and costly. The sample size of the survey subjects is often small, raising doubts about obtaining statistically significant data.
While analytics tools like Google Analytics are common in the web industry, there are almost no solutions available for the embedded industry. As a result, many people in this field are left with no choice but to implement and maintain their own analytics tools or rely on traditional methods like user interviews.
This blog series will introduce a new product called Qt Insight, developed by Qt to solve this problem.
By using Qt Insight, you can collect raw behavioral data from users who actually use the product in the market 24/7. This data can then be analyzed to efficiently and effectively improve the UI/UX of the product.
By the end of this series, you will have a deep understanding of what Qt Insight is, the type of data that can be obtained, the various use cases, as well as the actual usage and even how to utilize the free trial.
Articles in this series
- Qt Insight Basics Part 1: Visualizing User Behavior for Optimal Product Design
- Qt Insight Basics Part 2: Getting Started 1 - Free Trial Registration
- Qt Insight Basics Part 3: Getting Started 2 - Analyzing User Flows
- Qt Insight Basics Part 4: Getting Started 3 - Funnel Analysis and Crash Analysis
- Qt Insight Basics Part 5: A/B Testing in Embedded Apps - User Behavior Analysis
- Qt Insight Basics Part 6: Sending Data to Qt Insight
