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Press Releases

Jan 18, 2022

The Qt Company launches digital advertising solution

Espoo, Finland – 18th January 2022 – The Qt Company, the leading global provider of software technology, today announces the launch of Qt Digital Advertising to help Qt users monetize UI/UX screens built with Qt. The new solution, which will significantly streamline and enhance revenue generation opportunities for mobile, desktop and embedded applications and devices, was designed to focus on monetization, productivity and disruption.

For the first time ever, mobile, desktop and embedded developers can generate revenue by leveraging digital advertising directly within the Qt development framework. Users will no longer be required to implement cumbersome, costly, inefficient monetization platforms, that are not fully integrated, to generate revenue. Instead, and with the help of Qt, organizations can instantly build and monetize the right digital advertising business case for their cross-platform scenarios, from prototype to final product. The solution will also create new business cases for advertisers to run efficient marketing campaigns on embedded device UIs, capitalizing on opportunities presented by the rapidly growing IoT and connected devices industry, in addition to being a new business model for The Qt Company and its customers.

“We have worked hard to deliver more opportunities for our users to generate revenue directly through the Qt development framework”, said Petteri Holländer, Senior Vice President, Ventures at The Qt Company. “With the launch of Qt Digital Advertising, users can design, develop, test, deploy and now monetize everywhere, turning their product into revenue machines instantly. Qt users can now start monetizing products within less than an hour, avoiding the need to overcome the challenges of integrating incompatible monetization tools and vastly enhancing their potential to generate revenue in mobile and embedded devices”.

The Qt Digital Advertising solution is currently being piloted by Qt customers across different industries like smart mobility, hospitality, and gaming. The new offering provides an out of the box experience for designers and developers to merge advertising in complex user interfaces. From a technology perspective, Qt Digital Advertising provides an all-in-one solution to deliver digital ads to screens built with Qt with a platform to manage your digital advertising campaigns and all of your ad content. From filling available screen space reserved for digital ads by uploading advertisements agreed upon through direct deals with brand partners to leveraging automated real-time-bidding through digital advertising auctions, managing your digital advertising campaigns is easy and efficient to turn your applications and devices into revenue generating machines.  

You can learn more about Qt Digital Advertising here: https://www.qt.io/product/digital-advertising.  

About The Qt Company

Qt Group (Nasdaq Helsinki: QTCOM) is a global software company with a strong presence in more than 70 industries and is the leading independent technology behind millions of devices and applications. Qt is used by major global companies and developers worldwide, and the technology enables its customers to deliver exceptional user experiences and advance their digital transformation initiatives. The company's net sales in 2020 totaled 79.5 MEUR, and it employs some 450 people. To learn more, visit http://qt.io

Media contact

Ed Cooper
Babel PR for The Qt Company
qt@babelpr.com
+44 (0) 7415 342 639

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