How to implement ad tech solutions
Get access to Gartner® Peer InsightsTM 'Lessons Learned'
Gartner® Peer Insights 'Lessons Learned': Implementing Ad Tech Solutions
Monetizing your software as a primary revenue stream or as an addition to your existing business model can be as lucrative as it can be daunting in its implementation– especially if you're rushing into that project blindly. To help out, we're happy to share a summary of firsthand experiences with implementing ad tech solutions shared on Gartner Peer Insights. Learn from successful and unsuccessful implementation projects and prepare for the challenges ahead.
*Available for a limited time only
Digital Advertising – Industry use cases and best practices
Digital advertising has become commonplace on websites and mobile applications. These platforms allow media owners to iterate and deploy software code for their digital ads quickly and in a scalable manner. But what about IoT devices? More and more of today’s devices are constantly connected to the internet and managed via OTA (over-the-air) updates. Enabling developers to monetize embedded devices with screens the same way websites and mobile apps do will disrupt the IoT industry. Read this blog post to find out why and how.
Programmatic digital advertising explained
Today, the FAANG and S&P 500 companies rely on more than just selling their products to satisfy their growth goals. They also establish themselves as media owners and rent out their digital contact points to media buyers who wish to advertise to end-users. Can this be applied to your business too? In this blog post, we dive into the actors and mechanics behind digital advertising.
How to monetize your cross-platform application with the Qt Digital Advertising platform
Cross-platform digital advertising contributes its own sets of challenges, such as the disconnect between the available technologies to deliver digital ads, which further increase the burden of managing, maintaining, and deploying different ads across different platforms. This burden is even more pronounced on embedded devices, where technology for programmatic advertising is sparse. Find out how to make those challenges a thing of the past
Get the complimentary Gartner report
The report 'Gartner Peer Insights 'Lessons Learned': Implementing Ad Tech Solutions' is available for a limited time only.
