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Making the Qt brand remarkable

Published on Wednesday April 13, 2016 by Katja Kumpulainen in Biz Circuit | Comments

In the process of demerger from Digia to become our own entity, The Qt Company is taking advantage of the momentum to embrace a brand renewal as it is increasingly important for Qt to strengthen its brand by capturing the significance of what we’re all about.

We’re aiming for a contemporary visual identity that expresses our solid position as the leading independent technology for cross-platform development. Qt is about powerful blocks of code that run anywhere on any device, on any operating system at any time. We built a visual system that reflects the same principles – a system that is based on one simple block that can conveniently be expanded into various layouts in a wide range of formats. The Qt logo has now evolved into solid sharp lines, revealing an intense energetic green. We welcome you to visit www.qt.io to see how we have already started to implement the new look and feel. For those of you needing usage guidelines please visit http://brand.qt.io/ or take look at the video about the brand change.

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